Care•Stories Website - Thesis Project

Care-Stories is a web platform designed to demystify women’s health topics using a Story Index feature that encourages participants to share their health stories for others to read. For Care-Stories’ brand, I crafted a logo that embodies the diverse identities of all women. I conveyed the concept of identities by incorporating various typefaces within “Care”. Additionally, I represented the intersectionality of identities by using different colors in each letter. This logo communicates the power of shared health information.

Deliverables: Branding, Logo, Colors, Typography, Icons, Web Flow site

Date: Fall 2023